About Us.
We admire the courage and determination of small business owners who dare to pursue their dreams. The journey of building a business isn’t easy, and often comes with challenges, setbacks, and long hours. But those who step into the arena understand that every challenge is an opportunity to grow, and every setback is a stepping stone to success.
At Arena Digital Marketing, we’re more than just your digital marketing partners—we’re here to stand in the arena with you. As small business owners ourselves, we understand that you wear many hats, balancing vision with execution, and passion with persistence. Our mission is to help you build a brand that reflects your unique story, communicates your value and connects with your audience.
From establishing market authority to generating qualified opportunities, we help B2B businesses achieve meaningful digital transformation. Because in today’s competitive landscape, success isn’t just about being visible—it’s about being recognised as a trusted industry leader.

Certified Paid Specialists:



What
Customised Solutions
We don’t believe in one-size-fits-all strategies. Every campaign is built on a foundation of detailed audits and data-driven insights, ensuring your marketing efforts align perfectly with your business goals.
Makes
Transparent Communication
We prioritise keeping you informed at every stage. Our regular reports and open communication channels provide clarity on performance and next steps, fostering trust and collaboration.
Us
Leveraging AI
We stay ahead of industry trends, using cutting-edge tools and innovations to maximise efficiency and deliver tangible outcomes, whether through AI-driven analytics or emerging platforms.
Different?
Long-term relationships
We are client-centric and relationship focused. We pride oursevles on building lasting partnerships by creating strategies that foster steady, sustainable growth, helping your business thrive now and into the future.

Sabina Cox
Digital Marketing Specialist & Founder, Arena Digital Marketing
Welcome to Arena Digital Marketings’ website, I hope you are finding our information useful. We are small by design, focused by choice, and passionate about delivering measurable results for ambitious B2B companies.
I founded Arena Digital Marketing to deliver digital marketing services that support ambitious, purpose-driven B2B brands to achieve sustainable business results. I’m a passionate, results-focused marketer with a MSc in Digital Marketing and over 25+ years experience working with multi-nationals to SME’s to drive their business success.
Our teams’ expertise spans the full marketing mix, including strategy development, market research, branding, paid campaign management and website SEO/content marketing. Harnessing the latest innovative developments in AI, we specialise in working with small-medium sized B2B businesses to affordably boost brand awareness, drive high quality website traffic and generate more business via online channels.
We value each client’s unique set of challenges and goals, and focus on delivering tailored, actionable digital marketing strategies that grow your business. Most of all, we know that relationships in business are everything, and we pride ourselves on fostering genuine partnerships built on trust, transparency, and shared success. Your success is our success, and we’re here to support you every step of the way.
“5x more high quality leads”
“Sabina from Arena Digital helped us understand our positioning, identify the audience we should be targeting and created a tactical plan to engage with them. Working with Arena Digital to implement our digital strategy has delivered 5x more high quality leads, plus we generated 20% more revenue from existing customers”.
— Jo Higgins, SaaS Business Owner
“Thoroughly professional”
“Sabina is a thoroughly professional expert in Digital Marketing strategies for ambitious businesses seeking to optimise their online and social media presence – so necessary in today’s fast paced and complex marketplace”.
— John Bowen, Chartered Engineer, Entrepreneur
“Strategic vision & hands-on execution”
“I have seen first-hand Sabina’s expertise, professionalism, and genuine passion for her work. She excels in crafting and executing B2B digital marketing strategies across various industry verticals. She has a unique talent for strategic vision and hands-on execution to implement omnichannel go-to-market strategies for clients”.
— Sharon Cole, Marketing Consultant
FAQs.
What digital marketing services do you offer?
We offer a full-range of digital marketing services, powered by the latest AI tools and technology, including:
Strategy Planning: Building a roadmap tailored to your business goals. Learn more
Digital Performance Audit: In-depth analysis of current brand performance across website, socials and PPC to identify growth opportunities. Learn more. Learn more
Search Engine Optimisation (SEO): Keyword research, content optimisation, and link building. Learn more
Google Ads: Audit of current activity (if applicable), ongoing Google Ad management & optimisation. Learn more.
Social Media Management: Content creation, scheduling, audience engagement, paid campaign management and analytics. Learn more
Training: We stay at the forefront of industry trends, offering training to upskill clients and empower their in-house teams. Learn more
Branding: If you are looking for creative inspiration, a new set of brand guidelines or a simple brand refresh, we can help you design, communicate and position your brand to attract and engage with your target customers. Contact Us.
Do you work with small B2B businesses?
Yes, we specialise in supporing small to medium-sized B2B businesses thrive online. Our solutions are designed to maximise ROI for growing businesses and we provide hands-on support to help you compete in your market.
What does your initial Strategy Development Phase include?
Our initial Strategy Development Phase follows a systematic approach: Discovery (week 1), Research & Analysis (weeks 2-3), 12-month Strategy Roadmap Development and Implementation Planning (week 4).
Each phase involves close collaboration with your team to ensure alignment.
Investment in this phase typically starts from €4,000 (varies depending on maturity of business, complexity of product/service, current marketing activity. All project costs are agreed prior to project commencement).
What ongoing service packages do you offer?
Following completion of the initial strategy development phase, should you choose to work with us to implement the Digital Roadmap, we operate on a minimum 6-month contract, to ensure adequate time for strategy implementation.
Monthly retainer fees start from €1200 per month with services tailored to suit your business requirements.
I already have a digital strategy, do you offer implementation services only?
Yes, we can work with you to implement your digital strategy if you have alreday completed the strategy stage. Our monthly retainer fees for implementation start from €1,200.
How long does it take to see results?
Most clients see initial traction within 3-4 months, with significant ROI becoming apparent between months 6-12. B2B companies typically experience a 2-4x return on marketing investment by month 12, though this varies by industry and sales cycle length.
We focus on building sustainable growth rather than quick wins.
We set clear expectations and provide regular progress updates to keep you informed of progress every step of the way.
What makes you different?
Our approach is client-centric, data-driven and effective.
With 25+ years experience we recognise that B2B marketing isn’t just about generating leads – it’s about generating the right leads and building long-lasting relationships.
Our focus on quality over quantity, combined with our understanding of B2B industries, means we attract prospects who truly value your expertise and are ready to engage in meaningful business discussions.
Is outsourcing the right choice for us?
Working with an outsourced partner for your digital marketing can be highly beneficial for B2B businesses, but the decision depends on several key factors. If you:
- Need to focus internal resources on core business operations
- Require specialised digital marketing expertise
- Want to scale your digital presence without building an in-house team
- Seek cost-effective alternatives to hiring full-time marketing staff
The right choice depends on your specific business goals, current capabilities, and growth objectives. Get in Touch

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